Friends of Figma x Backbase
Event date: January 23, 2025 | Backbase office | User Experience
January 7, 2025 | 2 min read
See how it went
Speakers & Topics
Phil Barrett
"How to build your reputation, influence and impact as a real-world UX designer"
Figma is 70% of your job. The other 70% (yes, your job requires 140%) is about making sure design actually has an impact and makes your product better for customers. In this talk, I cover seven* practical principles you can follow to help make design (and yourself) indispensable in your organisation.
* May not actually be seven.
BIO
I’ve done a lot of things in the world of design, including working on the BBC’s first ever website, starting and selling the same UX consultancy twice, working in Africa for ages, becoming a Design Thinking facilitator for Deloitte consulting, leading design for a major bank, and being a product manager. He has tried to remember what he has learned along the way, so that he can share it with you.
Paulina Duźniak
"Good enough research—how to gather data without direct access to users"
In the world of B2B2B products, conducting user research can be uniquely challenging due to limited direct access to end-users. Join us to hear about our way to navigate these constraints by employing unconventional methods to gather insights.
BIO
As a Senior UX Designer I am specializing in employee solutions at Backbase. My journey began in Graphic Design, where I contributed to diverse projects ranging from city wayfinding systems to packaging design. After several years in graphic design, I shifted my focus to user experience in the digital realm, primarily working on PaaS and SaaS solutions. I am deeply involved in every stage of the design process, from defining value and conducting research to crafting business requirements and delivering high-fidelity design.
Place and time
🗓️ Event Date: January 23, 2025
🕑 Time: 18:00
📍 Location: Backbase Office, High 5ive Four, Pawia 21, 31-154 Kraków See the map
Agenda
18:00 - 18:45 - Registration, grab a drink
18:45 - 19:00 - Opening remarks
19:00 - 19:25 - Phil Barrett | "How to build your reputation and impact as a real-world UX designer" [ENG]
19:40 - 20:05 - Paulina Duźniak | "Good enough research - how to gather data without direct access to users" [ENG]
20:05 - 22:00 - Networking, food & drinks
